Studio Helm

Hello Halo

Hello Halo was set up by NYC-based Aussies, Nic and Tash McRae, to bring the “best kept secret” Filipino dessert, the halo halo, to their adopted city. Literally translated as “Mix Mix” in the Filipino native language Tagalog, the dessert features an outrageous hodgepodge of ingredients served over a bed of shaved ice and dairy.

Helm created a brand that is as chaotic and fun as the dessert itself, and which would appeal to an eclectic NYC crowd. A logo and website was created to launch the concept, followed by a second phase of design work for the market stall, including menus, business cards, banner stands and stickers.

Disciplines

Branding
Logo design
Web design
Stall design
Print design