ProCarMods is a website for luxury car enthusiasts to browse and purchase modifications for their performance vehicles.
Studio Helm created new brand identity, website and suite of marketing collateral for PCM. The brand language and restrained colour palette is clean, slick and strong, whilst all the time communicating its premium positioning. A custom suite of icons was created to communicate the four pillars of the PCM offering and orient customers new to the brand. Diagonal lines give the print collateral a high octane feel, whilst the badge from the logo is enlarged on the tote bags and business cards to create further dynamism.
A young business, PCM continues to make inroads in the North American market.