London-based property developer The Archives Collective needed identities and stationery for their two emerging property brands: The Archives Collective, and Inigo & Co.
A mandatory element for inclusion in the identity was the pineapple. As a company that places so much emphasis on the strength of its research, the concept of the Grand Tour was an apt metaphor which served as a form of education for young, affluent Europeans. One curiosity of the Grand Tour was the pineapple, which only the most wealthy in turn could serve at their dinner parties. It is also a symbol of hospitality in parts of South America. The pineapple therefore became the heart of the identity for both companies.
Helm created the detailed pineapple device in painstaking detail, which was then foiled onto the business cards. The Archives Collective serves a more prestigious and affluent market, and its cards therefore took a palette of deep navy and gold, whereas the cards for Inigo & Co, with its focus on more edgy developments, featured a more industrial palette of black on grey.