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Disciplines

(English) Brand identity
Website design
Print design
Art direction
Publication design
Photography
Copywriting

(English) Copywriter

(English) Danielle White

Project Website

https://groovelife.com/

(English)

Inspired by their own playground – the great outdoors – Groove Life’s new colour palette represents the natural world in all its splendour.

(English)

Groove Life combines a hunger for adventure, irreverent attitude and cutting edge design and technology. The typographic suite echoes this, combining heavy, structured fonts, characterful sans-serifs and and punchy, brush scripts.

(English) A hierarchical system of brand badges and icons serves to reinforce Groove Life’s brand values and product benefits.

(English) The new identity was extended to digital, print and radio with a series of characterful brand and product communications.

(English) The brand bible enshrines the core principles to ensure a consistent and memorable brand experience.

(English)

Photography plays a critical role in the new brand identity, falling into three categories – brand, seasonal and product. Brand photography captures the awe-inspiring and aspirational moments of people’s connection with nature.

(English)

Seasonal photography uses models and ambassadors as hero characters to reflect seasonally relevant activities.

(English)

Groove Life product imagery uses a mix of catalog and environmental compositions.

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Disciplines

(English) Copywriter

Project Website

(English) Illawarra Festival of Architecture and Design

(English) Southern Pumping

(English) Studio Humanis

(English) Wyuna

(English) Mascot Engineering

(English) AUSTI Dance and Physical Theatre

(English) Funnd Finance

(English) Walsh Capital

(English) GreenPoint Partners

(English) Sunny Side of the Doc and PiXii Festivals

(English) Sony

(English) The Haymarket Foundation Homelessness Charity

Triptych

(English) carbonZero

e

(English) QuSecure

(English) Clifton

(English) Sophic Legal

(English) National Magazine Website

(English) P&R Desjardins

(English) Selected Logo Work

(English) Maison Bedard Lookbooks 2018

(English) The State of Wealth, Luxury and Yachting

(English) Internet Freedom Montreal Conference

(English) Maison Bedard Lookbook 2017

(English) Silver Cat Pictures

(English) National Magazine

(English) ProCarMods

SEA+I Magazine (Issue 34)

EXA Design

The Archives Collective

C&N Stationery

C&N Holiday Card

C&N Department Brochures

C&N Marketing Brochures

SEA+I Magazine (Issue 33)

Bataclan Productions

Gagnier Villeneuve Architectes

Rainmaker Communications

Valor Private Wealth