Studio Helm

Désolé, cet article est seulement disponible en English.

Disciplines

(English) Brand identity
Print design
Website design

Project Website

https://funndfinance.com.au

(English)

A joyful, smiling face becomes the hero of the brand. It’s instantly inviting, full of personality and exuberance, and reinforces the central positioning of putting a smile on the face of its customers.

(English)

Photography depicts Funnd’s customer at the precise moment they realise they’ve got the best loan and a great price. It’s all about heroing a moment in time.

(English)

Echoing the logo, the marker scribblings become a core part of the brand identity, providing a tone that’s bouncy, loose and lively.

(English) A custom suite of hand drawn icons compliments the marker scribblings.

(English) Funnd’s founder is a keen surfer, so we even designed a surfboard for him to be displayed at their office reception.

(English)

The Funnd values badge is a supporting brand asset that serves to reinforce two of Funnd’s supporting values – honesty and simplicity.

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