Clifton Lifestyle develops and operates active lifestyle communities for over 55s in Australia. Offering luxurious architect-designed homes in resort-style facilities, all for an affordable price, Clifton have set out to reinvigorate the staid retirement homes market.
Studio Helm were brought on to create the brand identity, collateral and digital presence for both their parent company (CLC), and their first development, Clifton Old Bar, on NSW’s idyllic Mid North Coast.
In a market saturated with cliched and lazy design, our intention from the beginning was simple: respect the audience, and in doing so, stand out from the competition. The result is a beautiful and sophisticated identity that effectively establishes Clifton as an innovative and fresh new player in the Australian retirement market.