How does the world’s leading luxury yachting brand send its best wishes during the festive season? By delighting in the details.
Studio Helm collaborated with London studio Your Brand Matters to design a holiday card beyond the ordinary. UK illustrator Parko Polo was commissioned to create yachting scenes from around the globe featuring superyachts from the C&NI portfolio, whose organic shapes form the three bauble shapes at the heart of the design. Seasonal items were carefully woven into the scenes – the north star, a bauble, a candy cane and gifts, and a gold foil was used to accent certain items. The card was printed on a beautiful Munken smooth uncoated paper.