The Sony FX9 camcorder recently launched onto the Australian market. Its prime selling point is its large, high resolution, full frame sensor, which captures breathtaking imagery and gives users the creative freedom made possible by oversampling.
Sony approached Studio Helm to create print and digital advertising for the launch. Helm emphasised the astonishing level of detail captured by the full frame sensor by showing an extreme close-up of the human eye. The striking image, combined with copy designed to engage the reader (from Sydney agency Scriibe), ensured maximum standout in the publication. What’s more, the advert features no product imagery whatsoever, allowing complete focus on the core idea.