Studio Helm

Illawarra Festival of Architecture and Design

The Illawarra Festival of Architecture & Design showcases the best in regional architecture and design innovation. The festival starts with a morning “Archi-bike” tour, a route that takes cyclists past architecturally significant homes in the region. This is followed by a series of guided house tours, culminating later in the day with panel discussions featuring the industry’s leading practitioners.

Studio Helm created the logo and visual identity for the Illawarra Festival of Architecture and Design. The identity presents architecture as a framing device for the inside and outside worlds. Three geometric, flowing shapes capture these perspectives, creating a recognisable brand device which is carried across all the festival’s touch points.


Brand identity
Website design
Print design
Art direction