Studio Helm

Funnd Finance

Funnd is an Australian finance brokerage offering a range of both business and personal loans.

Funnd commissioned Studio Helm to develop its logo and brand identity. Building on Funnd’s simple, online-first user experience, we developed a positioning around celebrating the joy of securing the right loan at a great price. The new identity establishes Funnd as a young, innovative business, differentiating it from many of its characterless, button-up competitors, 


Brand identity
Print design
Website design

Project Website