Maison Bedard is headed up by Jessica Bedard, a French-Canadian shoe designer. Having studied shoe design at the renowned Arsutoria School of Design in Milan, and inspired by the lack of choice she encountered while shopping for her own wedding, she set out to design a collection that speaks to the desires of the modern, unique and bold bride.

Jessica approached Studio Helm to design the lookbook for her inaugural 2017 collection. The result is an elegantly sophisticated and modern piece, printed on a luxurious triple coated matte stock, with a textured uncoated cover and clear foiled logo. Soft and evocative fashion imagery from Montreal photographer Jasmine Waheed combine with a beautifully restrained layout, allowing the shoes to take centre stage.

The response to both the collection and lookbook have been extremely positive, and its success has led to a new line of “Maison Bedard Prêt a porter” black bridal shoes.