Maison Bedard is headed up by Jessica Bedard, a French-Canadian shoe designer who designs highly coveted bridal and prêt-à-porter shoes.

Having created the lookbook for the inaugural 2017 collection, Studio Helm worked closely with Maison Bedard again to concept and design the lookbooks for the 2018 bridal and prêt-à-porter collections. Both books were photographed by Montreal photographer Jasmine Waheed. The bridal lookbook features elegant and sensuous photography, shot in pastel palettes. For prêt-à-porter, the aesthetic was more funky and retro-inspired, with bold patterns. The lookbooks were printed on a luxurious triple coated matte stock, with a textured uncoated cover and debossed logo.

The response to both the collection and lookbook has been extremely positive, and Maison Bedard’s designs have been embraced by celebrities such as Meghan Markle and Gigi Hadid.