Established in 1920, Mascot Engineering are a family owned business providing a complete range of Pit, Cover, Grate and Waste Treatment products to Australia’s building and construction industry.

Helm have been working with Mascot for over 15 years – our oldest client – so they occupy a special place in our hearts. Over that time, we’ve worked the gamut together: brand identities, brochures, websites, signage and wayfinding systems, social media graphics, photography shoots, and much more.

Disciplines

Logo design
Brand identity
Website design
Art direction
Print design
Publication design
Signage and environmental
Photography

Project Website

https://www.mascoteng.com.au/

A new centenary logo was created to celebrate 100 years serving the Australian market.

The full suite of Mascot brochures was updated, with a more targeted content and messaging strategy and a contemporised aesthetic. The collateral features a new signature Mascot logo “tab” on the bottom right of the covers, bold imagery, contemporary layouts with large typography, and a strong grid.

New photography was commissioned to provide Mascot with a generous image library to draw upon for future marketing efforts. Shot onsite at Mascot’s head office in Smithfield, the imagery captures the pace and precision of their workforce, machinery and supply logistics.