Launched by Camper & Nicholsons International, SEA+I is a self-published biannual publication distributed globally to an audience of superyacht owners, captains, charterers and brand partners.

Helm collaborated with London studio Your Brand Matters to elevate the design and content of the publication to reflect both the prestigious nature of the world’s oldest yachting brand, and the lifestyle afforded to owners and charterers of luxury yachts.

SEA+I was awarded the Platinum / Best in Category award for Magazine Design at the 46th Creativity International Print & Packaging Design Awards. It also picked up the Gold Award for Cover Design, and Silver for Editorial Design.

Disciplines

Print
Publication design
Illustration

Illustrator

Parko Polo

Working closely with the in-house Editor, our approach was to develop a publication that, whilst editorial in nature, would employ more of the qualities associated with a coffee table book. The result is an elegantly restrained publication, with all unnecessary page ornamentation removed to focus the viewer on the content and allow imagery to be framed within a gallery-esque use of white space.

We commissioned illustrator Parko Polo to create a suite of spot illustrations for each of the internal section cover pages. These illustrations changed for each issue.